Creating a Winning Logo

 
Creating a logo to get you noticed. When you're branding a company with a name, a colour scheme and a logo the logo is often not given enough care and attention. It should follow the chosen colour scheme and reflect the business that your company is in. Too often, particularly on the WWW logos are seen as a way to show off the design talents of the author. To create a free logo I have created this easy to follow step by step guide. Planning Your logo should reflect the company it represents. Create a list of all the services or products the company supplies and try to find some common ground....
 

100 Excellent Words and 70 Action Getting Phrases for Ad Writing

 
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3 Inside Secrets To Making You Richer Using Direct Mail!

 
Making money using direct mail isn't easy. And anyone who tells you it is, is lying. To run a successful direct mail campaign, you must have a compelling offer... amazing copy... and most important... the right list to mail to. And even if you have each of these things running at their peak, there are many other subtle "little" tricks you can use to increase the responsiveness of your mailings, which is what it's all about, right? Because this means... You'll Be Increasing Your Cash-Flow As Well!...
 

Advertising: 10 Powerful Secrets To Help You Sell Your Ad Space Like Crazy

 
If you want to sell more ad spaces, you must read and use the secrets I am revealing here: 1. Give your customers a discount when they spendover a certain dollar amount for ad space. You canalso apply this tip to the amount of ads they buy. 2. Offer your customers a free bonus for renewingtheir ad order. It could be an ebook, special report, online utility, etc. 3. Sell advertising space between your content. Youjust break an article in half and insert the banner orclassified ad between it. 4....
 

The Art Of Fear Free Advertising

 
Is fear of failure an issue when you commit valuable money in advertising? Well how about if I showed you a way to remove this fear and you know that you would be able to spend money advertising KNOWING you would get a return? Is that a valuable lesson? Course it is! So, how do you do it? The answer is testing! It's simple really.. Instead of sending out 1000 sales letters for example. Send out 500. In these 500 have 5 different headlines so 5 x 100 = 500 Why? Well what we are trying to establish here is what headline or sales offer pulls best....
 

Imaging Isnt Everything

 
Many home improvement contractors attempt to use advertising to expand their client base and increase profits. Whether it be yellow pages, mailers, ads, or valpak; for many it's a total waste of time and money. Why do so many contractors achieve less than desired results from their advertising dollars? The answer: They're doing it the wrong way! There are two types of advertising. One is a complete waste of money. The other is highly effective, yet very few people know about it. Brand Marketing, or "image advertising" is a total waste of money....
 

For All Those People Who Struggle With Benefits and Features

 
For Everyone Who Has Ever Struggled Sorting Out Benefits From Features - "SWAT Them!" SWAT is not actually an acronym. It is a compaction of the question "so what?" You see, one of the biggest problems that even experienced copywriters and marketers fall into is being clear on what benefits their product or service actually delivers to their customers. SWAT provides the solution. Here is how it works: Take a piece of paper. Divide it into columns one headed features and one headed benefits....
 

Advertising Inserts

 
One of the best and easiest ways to advertise without having to worry about shelf life of those who would most likely use your services or buy the products from your small business is to use inserts in your local newspaper. A marketing piece might also be to insert our flyers in the daily newspaper. This usually ranges from $23.00-35.00 per thousand if we print the flyers and $25.00-50.00 per thousand if the newspaper prints them. The newspaper rarely prints flyers in house, although some do. They contract it out because their printing presses are all computerized and specialized for that industry only....
 

9 Tips for Better Billboards

 
It is a given that billboard advertising "outdoor"is not a "quick fix". If sales are down, you can'tquickly put up a few boards to boost the numbers. You must plan ahead. Lead time is not short when using outdoor. Thebest use of boards is for image building and brandawareness. Billboards are not cost effective for one timeonly sales or non-repeating special events. Mostbillboards are sold for a minimum of one month. Using billboards is akin to TV, it can mean youhave "arrived" as a formidable business....
 

God Bless The Refrigerator Magnet!

 
Ah, my very favorite promotional product of all, the refrigerator magnet. They are my favorite, because they are so extremely inexpensive, and extremely effective in getting your company name seen in countless locations. They don't make the greatest commission for a salesman of advertising specialties, but I can't stop myself from recommending these little beauties first and foremost to my new customers and prospects. And the reason is so simple. They WORK! I've yet to approach anyone in any kind of business where I don't feel that a refrigerator magnet will be effective advertising....
 

More Cheap Tricks for Promoting Your Business

 
In a recent article, I shared five of my top 10 favorite tricks for promoting your business without spending much (or any) money. Several readers wrote and said they enjoyed the first five tips, so I'm hoping the next five will be just as helpful. There's nothing like getting valuable exposure and new clients for your business without spending a dime (or perhaps spending just a few). Here are five more of my favorite tips for doing just that. 2. Advertise in local, low-cost venues. If your business is local or focused in a specific community, don't waste your time and money with advertising that reaches audiences much larger than your target....
 

What Does Your Business Card Say?

 
Business cards are the most underutilized andmisunderstood marketing tool in business. Manypeople spend the bucks for cards and don't make aneffort to get them into the hands of those who canhire them or buy from them. Everyday people throw away stacks of undeliveredbusiness cards. Money down the dumper. Your goal is to design and use a memorable cardand get so many delivered you have to re-order. Forget about those clever articles about what todo with stacks of leftover cards. The only time you should have cards still in thebox is when something on the card becomes outdatedor obsolete....
 
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